Sweta to Showcase Odisha’s Culture in ‘India Fashion Week 2017’ at London

Sweta to Showcase Odisha's Culture in 'India Fashion Week 2017' at London

Courtesy odishatv

City-based fashion designer Sweta Parekh is all set to travel to London to showcase Odisha’s culture at India Fashion Week-2017.  She said she is really excited for this and waiting for people’s expression like ‘Wow, Beautiful!’ when they see her collections on the ramp. She is going to display the collections of “Pattachitra” styled dresses with Peacock’s feather designs. She had been working on this Pattachitra work for the last six years.

She started this fashion studio in Bhubaneswar from 2007. Her father also had cloth business in Kolkata. This studio completed 10 years on Vishwakarma Puja. If people use this Pattachitra art in their dresses and give this art more importance and use it in their festivals then the artists in Raghurajpur and some in Bhubaneswar will get a good source of income.

There was a Bhubaneswar Style Week where she got very good response. Last year she had also participated in Beti Bachao show at Jaipur. She has participated in various fashion shows all over India but this is the first time she is going out of India.

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